How Agentic AI-Driven Agent Assist Enhances Contact Center Efficiency

Dr. Jagreet Kaur Gill | 17 March 2025

How Agentic AI-Driven Agent Assist Enhances Contact Center Efficiency
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Key Insights

  • AI-driven assistance enhances efficiency, reduces costs, and accelerates training.

  • Real-time insights and automation improve customer satisfaction and resolution rates.

  • Seamless integration and continuous learning make contact centers more agile and future-ready.

How Agentic AI-Driven Agent Assist Enhances Contact Center Efficiency

As customer expectations rise, businesses face pressure to deliver fast, accurate, and personalized support. Traditional contact center methods often struggle to meet these demands, resulting in long wait times and inconsistent service. This is where AI-powered Agent Assist comes in. By providing agents with real-time insights, context-based recommendations, and streamlined workflows, Agent Assist transforms customer service operations. It helps agents resolve issues faster and more accurately, improving both efficiency and customer satisfaction.

In this blog, we’ll explore how AI Agents is revolutionizing contact centers and why adopting Agent Assist is crucial for meeting modern customer expectations.

What is Agent Assist? 

Agent Assist is a tool that helps customer service agents by providing real-time suggestions, relevant information, and guided responses during customer interactions. It improves efficiency by reducing response time, ensuring accuracy, and enhancing customer experience. By offering prompts, recommended actions, and helpful resources, it enables agents to handle inquiries more effectively.

Example: In a bank’s customer support center, when a customer asks about loan eligibility, Agent Assist provides the agent with the necessary criteria and steps to explain the process clearly, ensuring quick and accurate assistance.

introduction-iconKey Concepts of Agent Assist
  1. Real-Time Assistance: Provides instant suggestions, responses, and relevant information to support agents during live interactions.
  2. Knowledge Retrieval: Surfaces relevant FAQs, policies, and troubleshooting steps to help agents provide accurate answers.
  3. Response Suggestions: Offers pre-written or customizable replies to improve efficiency and consistency in communication.
  4. Guided Workflows: Recommends step-by-step processes for handling customer inquiries and resolving issues effectively.
  5. Sentiment and Context Awareness: Understands customer intent and urgency, helping agents prioritize and personalize responses.
  6. Integration with Support Systems: Works within CRM, ticketing, or helpdesk platforms to streamline customer service operations.

Traditional Way of Agent Assistance in Contact Centers 

In traditional contact centers, pre-authored scripts, knowledge bases, and ad-hoc human agent workarounds are used to assist the customer. Static FAQs, call routing systems, and customer relationship management databases are informed but require manual searching for answers on the part of the agents. Complicated issues tend to require supervisor involvement and training, with the latter a time-consuming process involving considerable knowledge retention on the part of reps. 

Limitations of Traditional Agent Assistance 

  1. High Cognitive Load: Agents need to switch between several screens and databases to find appropriate information, increasing the load on the mind and reducing efficiency. 

  2. Inconsistent Service Quality: Human inconsistency and differences in the level of expertise result in inconsistent responses, affecting customer trust and satisfaction. 

  3. Slow Resolution Times: Manual data retrieval and processing delay the resolution of customer concerns, leading to frustration and less efficient service. 

  4. Agent Burnout: Overworking for long hours without breaks leads to stress, turnover, and overall contributes to poor team performance morale. 

  5. Limited Scalability: Inefficient handling of high volume calls through older methods poses significant limitations to meeting rising customer demands. 

  6. Lack of Real-Time Insights: Problem solving is always uneven while conventional agent assistance is incapable of providing data-informed suggestions in real time. 

Impact on Customers Due to Traditional Assistance Methods 

  1. Extended Wait Time: Customers have experienced a noticeable delay due to manual searching processes and problem resolving procedures. This delays their experiences and causes additional wastage of time. 

  2. Frustration from Repetitive Queries: Due to the absence of AI managing context recollection, customers are constantly prompted for the same information, which creates loss of productivity and frustrated consumers. 

  3. Inconsistent Service Experience: Different agents may apply different solutions due to gaps in their knowledge which undermines the trust in service brand and its reliability. 

  4. Limited Personalization: Conventional support lacks the ability to provide personalized recommendations which causes these interactions to be more mechanical and less engaging. 

  5. Lower Customer Satisfaction (CSAT) Scores: Poor interaction services leads to customer displeasure and attrition which impacts brand equity and revenue in the long run. 

  6. Higher Escalation Rates: Because agents do not have real-time data, they are unable to resolve issues in a satisfactory manner leading to higher escalations, longer resolution times, and ultimately, disappointment from the customer. 

Akira AI: Multi-Agent in Action

AI-driven agent assist is capable of examining and improving customer interactions on various dimensions, improving efficiency and customer satisfaction: 

architecture-diagram-ofagentassistFig 1: Architecture Diagram of AgentAssist 

 

  1. Data Collection & Processing: Customer Interaction Agent gathers conversation data, while Knowledge Base Agent retrieves relevant information for quick access. Customer Feedback Agent collects insights to enhance service quality. Together, they ensure agents have the necessary context and resources.

  2. Performance Analysis & Insights: Performance Analytics Agent examines agent interactions and efficiency metrics to identify skill gaps. This data helps in optimizing training programs and improving customer service. Insights from this analysis contribute to refining workflows and strategies.

  3. Real-Time Assistance & Recommendations: Real-Time Assistance Agent processes collected data to provide on-the-spot support during interactions. Next-Best Action Agent suggests appropriate actions based on customer needs. This ensures faster issue resolution and better decision-making.

  4. Response Generation & Execution: Response Generation Agent formulates accurate and relevant replies for agents to send. These responses are based on previous interactions, best practices, and customer context. This minimizes errors and speeds up resolution times.

  5. Orchestration & Final Output: Master Orchestrator Agent ensures seamless coordination between all agents for smooth workflow execution. Domain Specialized Agents contribute expertise in areas like compliance and quality assurance. The final Agent Assist report consolidates all insights for stakeholders.

Prominent Technologies in the Space of AI-Powered Agent Assist 

  1. Natural Language Processing (NLP): AI interpretation and generation of human-like language responses which aid direct and simplify communication is made possible using NLP. 

  2. Chatbots and Conversational AI: They relieve agents from basic interactions with customers enabling them to concentrate on complicated questions. 

  3. Speech Analytics & Sentiment Analysis: Monitors tone and feelings to gauge sentiment in an effort to assist agents in being more caring and productive in dealing with customers. 

  4. Agentic Process Automation (APA): Streamlines tasks such as ticket creation and data entry of information, which increases productivity by simplifying systems processes. 

  5. Predictive Analytics: Anticipates consumer needs using historical data while maximizing the agent’s suggestions, thus improving personalization and effectiveness. 

  6. AI-Driven Knowledge Management: Retrieves relevant data from databases dynamically, providing fast and accurate responses to customer queries. 

How AI Agents Supersede Other Technologies 

AI-based agent assist transcends legacy technology with real-time, context-sensing guidance and automation. As opposed to fixed knowledge bases and rule-based bots, AI agents: 

  1. Advanced Generative AI for Personalized Assistance: AI-powered agents will evolve to generate human-like responses with deeper context, enabling hyper-personalized customer interactions and reducing reliance on predefined scripts.

  2. Autonomous AI Agents for End-to-End Query Resolution: Future AI systems will move beyond assistance to independently handle complex customer issues, reducing human intervention in routine and even high-value tasks.

  3. Emotion AI for Sentiment-Driven Interactions: AI will analyze tone, speech patterns, and sentiment in real time, allowing dynamic response adjustments based on customer emotions for more empathetic interactions.

  4. Deeper Integration with Business Systems: AI agents will seamlessly connect with CRM, ERP, and other enterprise platforms, enabling instant data retrieval and action execution without switching between multiple systems.

  5. Self-Learning AI with Continuous Improvement :AI models will become more autonomous, learning from every interaction to refine responses, improve accuracy, and proactively adapt to changing customer needs without manual intervention.

Benefits of AI-Powered Agent Assist 

Increased Efficiency:  Automating responses, retrieving information instantly, and assisting in decision-making can increase agent efficiency by up to 80%, reducing response times significantly.

Cost Reduction: Automating routine inquiries and reducing call escalations can lead to a 20-40% reduction in operational costs, cutting staffing and training expenses.

Higher Customer Satisfaction: Providing accurate and quick responses enhances customer satisfaction, leading to a 10-25% increase in CSAT (Customer Satisfaction Score) and improved loyalty.

Faster Training & Onboarding: Real-time guidance shortens the learning curve for new hires, reducing training duration by 50%, helping them become productive faster.

Better Resolution Rates: Providing instant, context-aware solutions results in up to a 35% improvement in First Call Resolution (FCR), minimizing the need for follow-ups.

Successful Implementations of AI Agents in Contact Centers 

  1. Google Cloud Agent Assist – Telecom Industry : A leading telecom company integrated Google Cloud’s Agent Assist to provide real-time support. The tool suggested responses and troubleshooting steps, reducing handling time and improving customer satisfaction.

  2. Zendesk Agent Workspace – E-commerce: Zendesk’s Agent Assist to handle a high volume of customer queries. The system retrieved order details, suggested personalized responses, and helped agents resolve issues faster.

  3. Amazon Connect Wisdom – Healthcare Industry: A healthcare provider used Amazon Connect Wisdom to assist support teams with real-time access to medical policies and guidelines. This reduced manual searches and improved the accuracy of patient support responses.

  4. Genesys Cloud AI – Travel & Hospitality: A travel agency implemented Genesys Cloud AI-powered Agent Assist to enhance customer interactions. The tool provided automated recommendations, helping agents handle booking changes and cancellations efficiently.

  5. IBM Watson Assistant – Banking Sector: Multinational bank deployed IBM Watson Assistant to support customer service teams with AI-driven insights. It helped agents by providing instant responses to inquiries related to accounts, transactions, and loan eligibility.

Each implementation resulted in higher efficiency, reduced response times, and improved customer experiences

Next Steps with AI Agents 

Talk to our experts about implementing Agentic AI-Powered Agent Assist in Contact Centers. Discover how industries and various departments leverage Agentic Workflows and Decision Intelligence to create decision-centric customer support. Harness AI to automate and optimize contact center operations, enhancing efficiency, responsiveness, and customer experience.

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dr-jagreet-gill

Dr. Jagreet Kaur Gill

Chief Research Officer and Head of AI and Quantum

Dr. Jagreet Kaur Gill specializing in Generative AI for synthetic data, Conversational AI, and Intelligent Document Processing. With a focus on responsible AI frameworks, compliance, and data governance, she drives innovation and transparency in AI implementation

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