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Transforming Sales Operations with Agentic AI : AgentForce

Written by Dr. Jagreet Kaur Gill | 19 September 2024

AI Agents, no doubt, are the next wave of automation, and businesses are eager to ride this trend. With the rise of these agents as the driving force of automation, businesses are turning to them for transforming their enterprise operations. AgentForce by Akira AI is an advanced multi-agent solution that is built to revolutionize sales operations. They bring unmatched efficiency in sales operations that has never been seen before, this enables organizations to focus more on strategic work and get a competitive advantage in making decisions that will enhance their customer experience.

In this blog, we will dive deep into details about AgentForce and how it can prove to be a game-changer for your company.

 

AI Agents: Next-level Automation for Enterprise Operations

Automation Wave of AI Agents

The AI agent wave is considered to be the third biggest phase in the AI Revolution, the first phase being about deep learning and machine learning with focus on predictive AI. The second wave was of Generative lead by large language model, enabling users to generate in multiple modalities. Now the time has come for autonomous agents, capable of reasoning and taking actions independently without human intervention, to make an ultimate phase of automation.

 

Why Agentic Automation Matters to Enterprises?

Within growing organizations there are always more tasks than the hands. AI agents can enhance efficiency by automating complex tasks and executing them independently. This enables 24/7 operations, improving the overall productivity without any manual intervention. They automate complex business workflows even where decision-making and complex reasoning are required, such as dealing with diverse customer queries in real-time from the existing knowledge bases. As the autonomous agents are equipped with advanced capabilities of using various tools, they are highly efficient in execution, making them a good fit for the job of automation in even complex business processes. So, this ultimately, allows the organization to improve its efficiency, enhance customer experience, and gain a competitive advantage.

 

AgentForce: AI Teammates for Sales Operations

AgentForce is a powerful multiagent system designed to enhance enterprise-level sales operations through Agentic Automation. It utilizes multiagent architecture which means the system has a team of Agents executing the task autonomously. Each agent specializes in different tasks, including lead qualification, engagement, sales forecasting, etc.

These agents work in coordination with each other to execute the end-to-end sales process, minimizing manual work and boosting efficiency. With the capabilities of continuous learning, the AgentForce improves iteratively, empowering enterprises to scale their sales operations in ways never seen before.

 

Core Components of AgentForce

Fig 1: Components of AgentForce

Following are the core components of AgentForce that make it possible to orchestrate the agents at scale.

  1. Knowledge Base: This layer creates knowledge bases for our Agentic system it includes various data sources including external databases, vector DB, etc. As its name suggests it acts as a knowledge source for our agents.

  2. Large Language Models: This component contains the reasoning engine of Agents. These models, both proprietary and open-source process and interpret data. They fuel the reasoning and decision-making capabilities of the AI agents.

  3. Agent Core: This is the orchestrating engine, comprising components like prompt libraries, memory managers, and context managers, which help in managing and coordinating agent activities.

  4. Agents: In this layer exists specialized agents who handle tasks like lead qualification, engagement, and other sales-related activities. These agents work together under the direction of the Orchestration layer.

  5. UI Integration: The agents from previous interact with internal applications, digital channels, and social media through a unified UI, ensuring seamless operations and user engagement.

  6. Akira AI Platform Layer: Akira AI is the AI agent's platform where all this layer is hosted to give users a seamless experience.

    With these components in place on the Akira AI platform enterprises facilitate the adoption of agents in the enterprise with easy integration into the systems.

Customize SalesOps Workflow with Agents: Real world Use cases

With AgentForce Organizations can easily automate sales Operations tasks, the multiagent system can execute the process independently. Let's see how we have built an Autonomous Sales Development reps workflow with AgentForce.

Use case 1: Build Autonomous Sales Development Reps with AgentForce

Autonomous SDR solution is a Multi-agent system powered by AgentForce designed for automating the complex tasks of Sales development representatives freeing them for the more strategic task of customer outreach and personalization. At the core is Master AI Agent, which coordinates with other agents and orchestrates the process. Then we have the following agents to automate the process:

Fig 2: Architecture Diagram of Multi-Marketing Channel 

 

  1. Lead Qualification Agent: Responsible for filtering and prioritizing leads.
  2. Research Agent: This agent collects critical insights from sources like LinkedIn, Facebook, and your CRM, giving a complete view of each prospect.
  3. Outreach Agent: Sends highly personalized messages that truly align with prospects.
  4. Follow-up & CRM Update Agent: Ensures every interaction is logged in real-time, automating follow-ups so no lead is ever neglected.
  5. Meeting Scheduling Agent: Takes care of booking meetings automatically and sending calendar invites.

The agentic system focuses on freeing up your team to focus on nurturing the relationship rather than coordinating schedules.

 

Use case 2: Build Autonomous Multichannel Marketing

Autonomous Multichannel marketing, powered by AgentForce provides an automated, scalable solution to multichannel marketing. At the core is the Master Orchestrator Agent, overseeing all other agents, which are as follows:

Fig 3: Architecture Diagram of Multi-Marketing Channel

  1. Data Integration Agent: This agent pulls customer data from CRM systems like HubSpot, ensuring your campaigns are powered by the latest insights.
  2. Audience Segmentation Agent: Analyzes this data, creating targeted customer groups for personalized campaigns and enhancing conversion rate.
  3. Content Creation Agent: Customizes messages for each channel—be it email, social media, or search engine ads.
  4. Campaign Management Agent: Handles scheduling and monitoring campaigns across multiple platforms, ensuring everything runs smoothly.
  5. Human Review Loop: We have a human review loop as well allowing you to review content at key points for approval this ensures brand alignment without slowing down the process.
  6. Analytics & Reporting Agent: Tracks performance in real-time and offers insights that help refine and improve future campaigns.

With multiagent working for you as your workforce the sales team can rely on the agent to do the marketing for them giving them a chance to do more creative work. Let’s see a few other use cases of AgentForce.

 

Use Cases of AgentForce

Use case 

Description

End-to-End Lead Generation with

AgentForce

Streamlines the lead generation process, automating prospecting and lead qualification.

Autonomous Sales Prospecting Workflow

Automates the prospecting process, identifying and engaging potential leads independently.

Sales Pipeline Management

Manages the entire sales pipeline, tracking stages and keeping deals on track.

Automate CRM Updates with AgentForce

Ensures real-time updates in CRM systems, automatically logging interactions and status changes.

 

Key Benefits of AgentForce

  1. Increased Efficiency: By automating routine sales tasks such as lead qualification, outreach, and follow-ups, AgentForce allows sales teams to focus on more strategic and high-impact activities.
  2. 24/7 Sales Operations: AI Agents run continuously ensuring leads are closed and no opportunities are missed, limitation of working hours doesn’t come with agents.
  3. Improved Lead Management: With dedicated agents for each of your sales operation tasks AgentForce ensures higher conversion rates through targeted and timely engagement.
  4. Scalability: As businesses grow, AgentForce scales with them it handles the increasing workloads without the need for additional human resources.
  5. Better Customer Experience: Personalized outreach and follow-ups help to build stronger relationships with customers which improves satisfaction and loyalty among customers.
  6. Cost Efficiency: With the Automation of repetitive tasks, operational costs are reduced while improving performance, making the agentic solution a cost-effective solution for growing enterprises.

Conclusion: Agentic Sales Transformation 

AgentForce by Akira AI is not just a tool, but a transforming multi-agent system that transforms sales operations by automating critical tasks, reducing manual effort, and improving overall efficiency. From lead generation and qualification to customer engagement and pipeline management, the versatility of AgentForce enables organizations to scale their sales efforts while focusing on more strategic goals. With the power of AI agents working in harmony, businesses can achieve new levels of productivity, enhance customer experience, and stay competitive in an increasingly automated world. With AgentForce, the future of sales automation is here.